The Fuji product line is comprised of a huge range of bicycles to suit nearly every type of rider, regardless of age or ability.The range of bikes is broken down into six key categories: Roadįuji’s road range is vast and varied, so if tarmac is more your style, head on over to our dedicated road bike page for more information. It’s these qualities that Fuji bikes have demonstrated throughout its history of building and distributing bicycles over the last 118 years. Fuji is a symbol of strength and endurance for the Japanese. Nichibei Shokai translates as 'Japanese-American trading company', a relationship that continues to this day with Fuji bikes being distributed in America as well as throughout Asia, Europe, Africa and, Australia.Īlthough its headquarters are now over 19,000 kilometers from the original spiritual home, Mt.
Founded in 1899 by Okazaki Kiyujiro in Japan, the Japanese brand began importing and distributing American products under the trade name Nichibei Shokai.
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